Name: Rachel LeBeau
Company name: Heart
What they do: Empower women to love themselves (and their lives) more.
You may know Rachel from Embellish, the wedding planning company in town which she used to co-own. She started Embellish with her best friend Emily in 2010, when they were both looking for creative fulfillment. In 2014, Rachel’s son was diagnosed with heart disease soon after his birth. The hardships of the initial period that followed the diagnosis opened her eyes to what she wanted for her life: less hiding, more loving, and living on purpose. And that’s when an idea that had been in the back of her mind for a long time took front stage: to start a magazine for women where things were real.
At the very end of 2015, Rachel and Emily sold Embellish to one of their employees, and that opened the door for Rachel to develop Heart, a compilation of stories by women with something to say. As she started to prepare Volume II, Rachel realized that the project was more than what one person could do, so she decided to find another, more tangible way to show up for women in the community. Heart is now focused on providing tools and coaching experiences to help women take action on the things that matter to them. The brand name is now “A Heart-led Life”, which symbolizes everything Rachel hopes to continue to do, now in a more concrete way: encourage women to live with their hearts in mind, do things that matter to them, love big, and allow themselves time for what they really, truly need.
Rachel and Jessica Romero connected last fall, when the company was in need of some help with marketing. Through their collaboration they realized that their dreams were very similar, so they jumped in and started getting their hands dirty. First, a Facebook women’s group was started, as a place where women can support each other. Fast forward to February 2017, and they have now launched a workbook and course called “Know Your Heart”, that will help women get to know themselves better. It is a 50-page guidebook (you can choose from digital or print) that helps women understand how to use what they already have, by digging deep into what’s stopping them from realizing their dreams and aspirations. There is also an accompanying course to really help them use that to move forward. This is what Rachel has to say about the project: “ We believe it's super important to unearth what really matters to you. From there, decisions are a lot easier. Doing what you want with your life is easier.”
Sounds like exactly what you need? You are still in time, the course starts March 1st! Head to their website to find the guides, their blog, and heartfelt notes from Rachel and Jessica. https://www.aheartledlife.com/